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Nokia’s new set of measures, with which the company is planning on returning on the profitable way, has just been revealed and there are certainly going to be a lot of changes made within the company. The Finns are planning on lowering their operational expenses, but in the same time they’re going to remain focus on both the smartphones and their budget devices, placing an accent on their location-based services. In order to cut their expenses, Nokia are going to have to shut down the research facilities in Ulm, Germany and Burnaby, Canada, as well as their factory in Salo, Finland, though the research center there is going to keep on working. The company is also going to improve their marketing strategy, especially on some key markets, optimize their IT, corporate and business functions and perhaps even sells some parts of Nokia, which aren’t vital for the development of their mobile business. This is expected to reduce the expenses of their Devices & Services division by €3 billion per year by the end of 2013.
Nokia’s strategy for the smartphone market is going to remain the same – to offer Lumia devices in different price ranges and to differentiate themselves from other Windows Phone manufacturers by adding more and more technologies to their devices, using new materials in their manufacturing and, as we already said, including unique location-based services. The company is going to keep on investing a lot in the last category, hoping to make their device more appealing than their competitors’ by featuring things such as (better) navigation and a visual search feature. The company’s location-based technologies are also going to reach out to other branches of the industry, which is going to generate higher profits for the Finns.
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At the WWDC event Apple revealed the (expected) new version of their mobile OS, which is going to become available for the iPhone 3GS,4 and 4S, as well as the latest generation of the iPod Touch, in the beginning of this fall. According to Apple, this update is bringing more than 200 new features to their platform, as well as a lot of improvements of the current ones.
Siri, for instance, has became a lot smarter in the past months and is now able to aid its owner in a number of new ways, offering Yelp and OpenTable integration, which can give you detailed information and reviews of restaurants (so far only available in the US). The voice service is also able to launch apps, give you information about sports events, recommend movies and even show you their trailers. Siri has also received an additional feature, called Eyes Free, which is supposed to integrate the system in your personal car. Apple are actually working closely with a number of car manufacturers, in order for a specific button to be added in their vehicles, which is going to launch your iDevice and, to be specific, your voice assistant. Siri is also (finally) going to become available for the iPad.
Another handy new feature is the even deeper Facebook integration, which is going to enable the user to share information from all kinds of apps directly on his page in the social network. Such integration is going to be present in Photos, Maps and even the Notification Center, while the new API is going to enable software developers to also add Facebook-sharing capabilities to their own applications. iOS users will also finally be able to add their friends’ Facebook details in the contacts application and birthdays (and Facebook events in general) are going to start to appear in their calendar.
iOS 6 has also added some (vital) new options for taking calls – for instance, the users are finally going to be able to reject call with messages, something, which has long been available on other mobile platforms. There is also an option to disable your phone’s notifications – in this case, the phone is going to keep receiving calls and messages, but won’t actually signal you for them, unless it detects, that a given number is calling too persistently – in such a case, which is going to be considered an emergency, the device is going to put the call through.
FaceTime has also experienced some changes – from now on, users are going to be able to make calls over cellular network, as well as WiFi and with this, rather logically, they’ll have the option to link their phone number with their Apple ID. Calls are also going to be able to be made over Macs or iPads as well. The same goes for iMessage.
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