We’re expecting to see Nokia’s first WP8 smartphones this fall and as it turns out, they’re going to be quite different than the competition, at least according to what Steven Elop – Nokia’s CEO, has stated during a conference call after he released the company’s financial results in Q2. The company is going to continue differentiating themselves from the competition with every new generation. Elop has also said, that the reason they haven’t been able to do this so far (at least not as good as they’d like) was, that they didn’t have enough time – a good example for that is the polycarbonate body of the Lumia 800 and 900, which, though impressive and memorable, was taken straight off of the N9. Now though, Nokia will have enough time to focus on making their products really stand out.
Thus far it’s not yet quite clear what they’re really on about, but Elop has said, that the Finns are going to try and find they’re place on the market as the company, which offers the best location-based services and products, which are going to work great with the (many) different kinds of sensors in future Nokia phones. According to his vision, the smartphone of the future is going to be a center for collecting various data in real time.
Up until now, Nokia’s main trumps were the design and software of their devices.We are, of course, talking about applications, such as Nokia Maps, Nokia Drive, Nokia Music, NokiaTransport, Nokia Reader, etc, though we’re also expecting two of the most popular mobile games to become available for the Lumia series devices – Words With Friends and Draw Something. The company is also going to use the experience, they’ve collected throughout their partnership with AT&T in order to target their products accordingly to the needs of the network operators.
Overall the Finns have all it takes for them to climb back to the top – it just remains to bee seen, whether or not they’ll make it. B. A.