HTC in a partnership with Beats Electronics
|This Fall HTC smartphones will become very interesting audio-wise, as HTC are going to integrate technologies from Beats Electronics (famous for their Beats by Dr. Dre products). HTC are going to invest $300 million, which will get them a major share in the company. The purpose of the deal is to make HTC more popular in the USA. Meanwhile, Beats are also working with Monster Cable, Chrysler Group and HP. With HP they’re only enhancing the audio on their laptops and not smartphones. B.A.
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HTC is really hyping up their products! Partnering with Beats is a bold move in getting the attention of the American market.