Sony Ericsson will invest 6.5 million dollars in UK advertising

According to Marketing Magazine, the company will invest about 6.5 million ad campaign models. Moreover, the majority of the sum will be invested in promoting the Sony Ericsson Xperia Play. On March 31 Sony Ericsson will publish advertisements of the model in all popular sites, including Facebook and YouTube. Furthermore, in London will open an exhibition hall dedicated to the new smartphone.

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