European operators don’t have enough trust in the Nokia Lumia

Nokia Lumia 900
Nokia Lumia 900

 

Last year Nokia promised to focus on their Windows Phone devices and so far they have held their promise by not only expanding the Lumia line with both budget and high-end devices, but also by investing a lot of money in a very aggressive marketing campaign. The European operators however don’t seem to be convinced by their moves – according to Reuters, 4 of the biggest network providers in the EU recon, that the Finnish devices aren’t good enough to compete with the iPhone or Samsung’s Galaxy series.

Nokia Lumia 800
Nokia Lumia 800

 

According to one of the managers, who were interviewed, nobody walks in the stores asking for a Windows Phone device – an Android smartphone, for instance, is a much easier sell. The consultants also tend to recommend phones, running Android or iOS – rarely Windows Phone ones. Another interviewee has said, that despite the lower-than-expected prices, Nokia has to sell their devices even cheaper, without a profit, if they have to, in order to make them more popular.

Nokia Lumia 710
Nokia Lumia 710

 

The US operator AT&T, on the other hand, has said that the initial sales of the Nokia Lumia 900 were better than expected and that’s why it’s going to invest a considerable amount of money to promote the device. B. A.

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