Although the state of the global economy has created some challenges for you over the last few years, overall your small business has continued to do pretty well. However, you feel like your business could be doing more. You think that technology can help your business, but you’re a little reluctant to dive in because it seems overwhelming. Fortunately for you, integrating more technology into your business doesn’t have to be a headache. It’s actually much easier than you probably realize to give your business a technology boost. And it is true that by taking advantage of the wide range of technology that is available, you can increase the bottom line of your business.
One of the best options that you can take advantage of is a small business website. Even if you currently only serve a local market, more and more people are using the Internet to find businesses around them. While the Internet is global in nature, it is just as useful for businesses that service a local area.
The great thing about a small business website is that it’s cheaper than ever before to create and maintain one. While it would have cost thousands of dollars five years ago to even get a small business up and running, you can now have one built and maintained for you for less than $100 a month. Considering the impact that a website can have on your small business, you can count on your website providing you with a strong ROI.
While every small business website can and should have its own unique touches, there are some basic factors that distinguish good business websites from bad ones. The first factor is the website’s design. Although bright colors and flashing icons can seem like a tempting choice, the best websites are the ones that do more with less. You want the design of your website to be clear and uncluttered.
Another important aspect of any good business website is the site’s navigation. When potential customers visit your website, you don’t want them to have to think. Instead, you want to make it as easy as possible for them to find what they want. The best way to do this is to have a well-organized website that features easy to use navigation features. And in case they still can’t find what they want, it’s a good idea to include a search box for your visitors to use.
The other big factor that will determine whether your website is a success or a dud is the information it offers. While it’s great to have page after page of information, what’s even better is having the most basic but important information prominently displayed. For example, people may be coming to your website to simply find the phone number or address of your business. Because this is basic but vital information, there’s no reason not to include it on each page of your small business website.