- Apple and Nokia
Despite what many people may think about Apple or Nokia, these two brands are actually among the most popular ones in Asia. A company, called Nikkei BP Consulting, has published their analysis of the popularity of 60 brands in 8 Asian countries. Users had to evaluate the companies based on 4 factors – distinctiveness, innovation, friendliness and comfort. Together, Nokia and Apple actually hold 6 of the 8 first places, despite being up against competitors, such as Disney and Coca-Cola. Nokia is preferred mostly by the users in India, Indonesia and Vietnam, while Apple are most popular in China, Japan and Taiwan. Interestingly enough Apple have even beaten Sony in Japan and Samsung in Korea. B. A.